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Jayson Madani

Jayson Madani
Realtor - Team Lead
Top Agent Jayson Madani, leader of The Madani Team at Keller Williams Santa Cruz has been a vital force in the real estate business since 2003. His dedication to his clients, coupled with his vast knowledge of the industry have propelled him and his team to the number one spot among all agents in this beautiful coastal California town multiple times.
“My parents had me fixing up their rentals and showing properties,” says Jayson, by way of explaining how his real estate career began, “and I had the belief that everyone should own a home and not have to pay rent. So that’s what really got me started; the idea of helping people and getting them into homes of their own.” Fifteen years on, Jayson is now one of the most respected Realtors working in his area. As Lead of the Madani Team, he oversees a dedicated group of professionals that includes ten agents and a full-time in-house support staff that works closely together to provide exceptional client service to each and every one of their many satisfied clients.
The Madani team sold 118 properties in 2017 alone, and specialize in the Santa Cruz mountain area, where their expertise and knowledge of rural concerns like septic tanks and flood zones has set them apart from much of their competition. “It’s definitely a lot more complicated than selling a tract home in San Jose,” laughs Jayson, “but I kind of like it. It’s complicated, but it’s also fun at the same time.”
With nearly seventy percent of his business based on repeat and referral clients, Jayson is reaping the rewards of a career that is based on a solid “client-first” ethos. Among the many reasons for this exceptional client loyalty is the service he continues to provide to them long after the transaction is closed. “I have clients calling me every day, asking for advice on real estate matters,” he says. Jayson also takes the time to make sure he connects them with reputable vendors for any post-transaction need that might arise. “It’s really about making sure we line them up with the right people.”
Cutting-edge, aggressive, and creative marketing has played a large role in Jayson’s success story. Jayson is particularly proud of his recent sale of Howden’s Castle in Ben Lomond, and the marketing strategies that facilitated the sale of that highly-unique medieval-inspired property. “We specifically targeted Game of Thrones fans and people who attend renaissance faires,” he explains. “A competitor told me I’d never be able to sell the place.” Professional photography, video, and a robust social media presence are just a few of the tools in his marketing arsenal.
Jayson is very much committed to giving back to his community, which he does through donations and fundraising for multiple local charitable organizations. “I grew up here,” he says, “so it’s important to me to give back.” Big Brothers and Big Sisters is just one of the beneficiaries of his philanthropy, as is a local food bank.
When he’s not working, Jayson enjoys spending time with his wife, his children and their German Shepherd. “I’ve been married since 2006, and I’ve got a great family,” he says. He also enjoys hanging out at his father’s liquor store, where he began working at the age of nine and which he credits for his amazing work ethic. “My dad grew up in Iran and moved here because he wanted to be in the redwoods,” says Jayson. “I’m so lucky he did, because I couldn’t imagine growing up anywhere else.”
Looking to the future, Jayson’s plans are simple: to continue building his team and growing his business, while sacrificing none of the stellar client service that has become synonymous with his name.
For more information about Jayson Madani, please call 831-234-6683 or email